Social
networking has become more and more popular in recent years. Throughout this
blog we will take a look at how the development of social media has impacted
the world of business and how e-business has helped companies expand in ways
never imagined before.
Social
networking has grown to be much more then the original simplistic idea of
connecting two social actors by means of the Internet. Today, social media
sites have been developed to cater for large online communities with multiple
age groups. In terms of
e-business, this has helped companies develop more effective customer services,
market their product faster and expand their market to a global scale.
The
incorporation of e-commerce with social media sites has also created a low
budgeted medium for advertising. The growing use of adverts on sites such as
Facebook has helped redirect potential customers to e-commerce websites where
it is possible to purchase the product advertised. Although these shortcuts to
online stores have great potential, they still lack the glue that holds all
business deals together, which is trust. If a customer is unfamiliar with an
e-commerce site they automatically deem it to be untrustworthy. This leaves the
potential clients short of the required time to make a purchase, as these sites
are unfamiliar.
Before making
sales online, companies need to firstly establish relationships with the
customers. Creating brand awareness through discussions is one way of creating
customer relations. This can demonstrate the quality and expertise involved in
the brand. Spreading word-of-mouth is another powerful way to create a positive
brand image. “46 percent of social network users are reported to have posted
something positive about at least on brand. Companies which have small but
loyal following can increase that following by encouraging customers to spread
the word on social media sites.” (vendorseek.com)
References:
The Role of Social Media Networking in E-Commerce Web
Development-
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